By Adedapo Adesanya
A notable development investment bank in Nigeria, DLM Capital Group, has announced the launch of its digital bank called Sofri, a one-stop mobile app for premium financial services.
At a press conference Thursday in Lagos, the firm took the opportunity to unveil the brand ambassador of digital bank Sofri, Mr. Samuel Perry, otherwise known as Broda Shaggi.
Sofri derives its brand name from the English expression Pidgin sofrisofri which translates to “easy” or “stress-free”.
According to Managing Director/CEO of Sofri, Mr. Funsho Idowu, Digital Bank Sofri identifies with the financial hassles of everyday life and presents easy access to providing solutions to these problems.
The digital bank, available on Android and IOS stores, is designed as a one-stop-shop approach for all its users and will include loans, investments and savings products.
Speaking to reporters at the event, Mr. Idowu said: “The Sofri app is designed to strengthen our commitment to our customers and provide them with access to renewed solutions, especially in today’s digital world. ‘today.”
“It is part of our obligations to constantly provide innovative, simple and convenient services and to add value to our stakeholders,” he added.
He explained that what stands out from Sofri is the “democratization” of premium services since transfers can be made to a multiplicity of banks as well as the purchase of airtime, bill payments, investments in displacement and quick loans which can range from N5,000 to N5 million.
“We have introduced a style that did not exist before and now you can make investments on the go. It is available for different classes and ages. For those who are regular workers or families, you can choose the perfect bouquet that These have been professionally vetted by multiple regulators,” added Idowu.
On quick loans, Sofri MD noted that they are accessible without stress, adding, “We have completely changed that, there is no hassle for people who want to take small sums like N5,000 or high sums like N5 million; it can be done in five minutes.
He said it will help boost the credit profile of the customers as the best artificial intelligence (AI) has been incorporated to ensure the smooth running of the service.
“We have an AI that executes all credit decisions without a human interface. You can complete your loan transactions in a short and limited time,” the banker said.
Expressing his excitement, Sofri Brand Ambassador Broda Shaggi said, “I’m thrilled to be affiliated with a brand like Sofri. We live in a part of the world where countless financial frustrations are faced daily.
“Sofri’s commitment to allaying these frustrations is a remarkable thing for me and I look forward to using my platform to spread the news and let my fans know about the many opportunities Sofri presents,” he added.