TORONTO – Netflix has chosen Toronto to host its previously announced Canadian headquarters.
A reporter from the California streaming giant told The Canadian Press on Tuesday that the company would post a content director position for the new office in June.
Netflix announced in February that it was planning to open an office in that country but was still figuring out the location.
He had been eyeing Toronto and Vancouver since the streamer shot several productions in both markets.
It is also in Toronto that Netflix set up a production hub two years ago, renting studios along the city’s waterfront.
A company representative said Toronto made sense for a variety of reasons, including a plethora of talent, partners and international festivals in the city.
The representative said Netflix had not chosen the exact location and hoped to open a temporary office this summer before creating a permanent store, in accordance with COVID-19 health and safety guidelines.
Netflix adds that it expects 10 to 15 employees to be based in Toronto. The first recruiting priority is the Content Manager, who will work directly with the creators on ideas and presentations for films and series.
Job postings for other positions in Toronto will be advertised in the Careers section of its website.
Toronto Mayor John Tory said Netflix spends more than $ 200 million a year filming shows in the city.
“In very difficult times, this is the kind of news that gives the people of this city, and gives hope to the city as a whole,” Tory told reporters Tuesday.
Toronto’s film and television production industry “is second to none anywhere in the world,” Tory said, and he believes the new Netflix location “will become the second largest office next to the head office.”
“They noticed that we are going to expand this office and that it will become a powerful office shortly and really solidify our position once again with this company, and others to follow, such as where in Canada to go. film and television productions, ”Tory said.
Netflix co-CEO and chief content officer Ted Sarandos said in an interview in February that the move was “an important first step” towards creating content in Canada.
He said the addition of an office in Canada would allow Netflix executives to connect with Canadian creators, so they can build relationships and pitch on the ground.
“As we grow our business and presence across Canada, we are delighted that Toronto is our first local office,” Sarandos added in a statement on Tuesday.
“We look forward to opening our doors and building on the great work we have started with our creative partners to bring more Canadian artists and stories to the world.”
Netflix has 21 offices around the world, in cities like Amsterdam and Rome.
The company recently celebrated its 10th anniversary in Canada and has seven million Canadian subscribers.
Sarandos said that since 2017, Netflix has spent $ 2.5 billion on production in Canada, on titles such as the Toronto filmed “The Umbrella Academy” and the Vancouver-filmed series “Firefly Lane”, which is currently theirs. # 1 show in the world.
Other Netflix shows filmed in Canada include “Virgin River” in British Columbia, “The Adam Project” in Vancouver and “Locke & Key” in Toronto.
This report by The Canadian Press was first published on April 27, 2021.
Victoria Ahearn, The Canadian Press