Tata Capital, the flagship financial services company of the Tata Group, has unveiled its integrated marketing campaign “Palak jhapkao, loan paao!” promote its various loan offers.
The campaign includes a series of short films on the topic of digital, transparent and fast loans offered by Tata Capital.
The ‘Palak jhapkao, ready paao!’ The campaign is based on understanding today’s rapidly changing world, ever-changing customer needs and the expectation of those needs to be met spontaneously and transparently.
In ‘Palak jhapkao, ready paao!’ series of commercials, each film features a humorous situation where the protagonist is faced with a situation that requires a quick solution. Each film describes how the needs of the protagonists are met in the blink of an eye by availing Tata Capital’s fast loans offering a hassle-free and seamless experience.
Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital, said: “Tata Capital’s latest campaign aims to meet our clients’ ever-growing needs for immediate solutions. Quick loans allow our customers to meet their credit needs simply and quickly. This campaign reinforces our customers’ belief that they can always #CountOnUs to achieve their aspirations. »
Ritika Grover, Director of VISCOMM, said: “We live in a time of instantaneity and urgency! The “Palak Jhapkao, Loan Pao” campaign line captures the spirit of fast loans offered by Tata Capital. In the movies, the real and urgent needs of the protagonist combined with slow-motion gameplay versus real-time action is what we hope to draw attention to. Our young team led by director Shachi Malhotra explored techniques to make films creative and visually unique.
Tata Capital’s integrated marketing campaign will run on TV, social media and other digital media platforms.