NEW YORK, August 1, 2022 /PRNewswire/ — Sotheby’s International Realty today announced its growing presence at Australia with the opening of the Byron Bay office in New South Wales. This addition marks the 11th affiliate office of the Sotheby’s International Realty brand to Australia.

Sotheby’s International Realty logo. (PRNewsFoto/Sotheby’s International Realty) (PRNewsfoto/Sotheby’s International Realty)

The office belongs to Michael Pallier who is also Managing Director of Sydney Sotheby’s International Realty. The new location will be led by James McCowan and will operate as Byron Bay Sotheby’s International Realty.

“With its stunning natural attractions and eclectic community, Byron Bay has become one of the most famous coastal towns in the world,” said Philip White, President and CEO, Sotheby’s International Realty. “Due to its popularity, we are seeing increased interest from expats and wealthy individuals in New Zealand, Australiaand the Asia Pacific area, and house prices rose more than 20%, according to local records. The addition of the Byron Bay office allows the company to better serve its customers in New South Walesand I am delighted to support their growth.”

“We saw an opportunity to break into the rural and lifestyle real estate sector in and around Byron Bay,” Pallier said. “Although the real estate market is very competitive, we understand that our clients’ properties were once livelihoods or dream homes, and we want to represent that as best we can. Our company provides a solid understanding of the real estate, a bespoke level of service and global marketing opportunities through our affiliation with Sotheby’s International Realty.”

Prior to the opening of the Byron Bay office, Michael and James had worked together for 25 years. They launched Sydney Sotheby’s International Realty 10 years ago and have consistently broken sales records for many luxury homes and prominent rural properties.

The Sotheby’s International Realty® network currently has nearly 26,000 affiliated independent sellers in more than 1,000 offices in 81 countries and territories around the world. Byron Bay Sotheby’s International Realty listings are marketed on the global website sothebysrealty.com. In addition to the referral opportunities and expanded exposure generated by this source, the firm’s brokers and clients will benefit from an association with Sotheby’s auction house and worldwide. Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Sotheby’s International Realty

Sotheby’s International Realty was founded in 1976 as a real estate service for the discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans more than 1,000 offices located in 81 countries and territories around the world, including 51 company-owned brokerage offices in major metropolitan and resort markets. In February 2004, Anywhere Real Estate Inc. has entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is made up of a network of affiliates, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a wealth of operational, marketing, recruiting, training and business development resources. Affiliates and agents also benefit from an association with the venerable auction house Sotheby’s, founded in 1744. For more information, visit www.sothebysrealty.com.

The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company-owned brokerages are operated by Sotheby’s International Realty, Inc. Both entities are subsidiaries of Anywhere Real Estate Inc. (NYSE: HOUS) , a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.

Media Contact:
Melissa sofa
973-407-6142
[email protected]

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